About Objectified

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Read director Gary Hustwit’s post about the film. Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.

Objectified had its world premiere at the SxSW Film Festival in March 2009, and is currently screening at film festivals, cinemas, and special events worldwide. The film will be available as a DVD and download soon. Join our mailing list or subscribe to our RSS feed to stay informed of new announcements.

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)
and more participants TBA


Produced and Directed by
Gary Hustwit

Joe Beshenkovsky

Director of Photography
Luke Geissbuhler

Additional Photography
Guillermo Cabrera
Kevin Fritz
Gary Hustwit
James Longley
Ben Wolf

Ira Schweitzer

Lou Teti

Sound Design
Brian Bracken

Sound Recordists
Singeli Agnew
Valerio Cerini
Joelle Jaffe
Matty Nematollahi
Sam Pullen
Mike Urdaneta

Post-production Services

Associate Producers
Sharon Hustwit
Jakob Trollbäck

Original Score
Kristian Dunn

Alva Noto
El Ten Eleven
Expanding Head Band
Matthew Dear
Midwest Product
James Rutledge
Telefon Tel Aviv

Website Design
Jason Santa Maria

Contact Info

General inquiries: info (at) objectifiedfilm (dot) com
Screening inquiries: objectified (at) swissdots (dot) com
Filmmaker contact: gary (at) objectifiedfilm (dot) com