Rams

For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people––so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of.

In 2008, I had the honor of interviewing Dieter Rams for my documentary Objectified, but I was only able to share a small piece of his story. Dieter, who is now 84, is a very private person; however, I have been granted unprecedented and exclusive access to Dieter for the first feature-length documentary about his life and work. The documentary is simply titled Rams.

Rams will include in-depth conversations with Dieter, and detail the process behind some of his most iconic designs. We want to get past the legend of Dieter, and get into his philosophy, process, inspirations, and even his regrets. Dieter's influence also extends to his "Ten Principles of Good Design," which champions simplicity, honesty, and restraint, and still applies to design theory and practice today.

One of the most interesting parts of Dieter's story is that he now looks back on his career with some regret. "If I had to do it over again, I would not want to be a designer," he told me in Objectified. He has also long been an advocate for the ideas of environmental consciousness, sustainability, and long-lasting products. "There are too many unnecessary products in this world." We hope to dig deeper into Dieter’s untold story––to try and understand a man of contradictions by design.

Rams will be completed in late 2017. Stay tuned for updates as we complete the film.