January 17, 2007

Outtake Footage: Massimo Vignelli on The Map

What happens when you shoot over 60 hours of interview footage that then has to be edited down to just over one hour? You end up with a lot of great content that for one reason or another isn’t going to make it into the final film. So this is … Read More

January 16, 2007

Microsoft… I thought they were the Arial guys?

After spending much time demonizing Microsoft for ripping off Helvetica with their blatant copycat font, Arial (I’m sure there are lots of other things we can demonize them for as well), it was recently pointed out to me that the Microsoft logo is actually in Helvetica. D’oh! Maybe I … Read More

January 12, 2007

Dog sign, redux

My film still of Rhoda the dog prompted Danish designer Thomas Høedholt to send this version. Obviously an older incarnation of New York City’s Helvetica dog sign. Nice Helvetica. Read More

January 11, 2007


A new poster from Michael C. Place of London design studio Build. Simple, brilliant. He’ll be printing them next month, contact him via his website if you’d like to acquire one. Read More

January 10, 2007

One non-fat decaf Helveticcino to go, please

Type designer Tobias Frere-Jones was in Melbourne last month and found this gem, a cafe called Helvetica! I only wish we could’ve gotten down to Australia to film this. I wonder if these customers have any idea where the cafe’s name comes from? Do they serve a Max … Read More

January 10, 2007

My new favorite still from the film…

Introducing: Rhoda the dog. Coming soon to a cinema near you. Read More

January 9, 2007

More Massimo

I shot a little more footage of Massimo Vignelli today, we just needed more b-roll of Massimo at work. I showed him some of the rough cut of the movie, and he pronounced it “the best film ever.” So at least I’ve sold one ticket! … Read More

January 9, 2007

Sorry, but…

…this is the best T-shirt ever. Read More

January 9, 2007

First Post…

Hey there, welcome to my Helvetica blog. Things are starting to move really quickly with the film, and I hope to be able to update this blog daily to keep y’all posted. We’re finalizing dozens of screenings around the world, starting with a World Premiere in March that I’m not … Read More