Helvetica: the #1 independent film in the country!
We’re #1! We’re #1! Font fans are now rioting in the streets: the New York City opening weekend of Helvetica topped the Indiewire chart as the top-grossing independent film in the country last weekend, on a per-screen $ basis. Wow! Thanks to the cast and crew who came out to do appearances over the weekend: Tobias Frere-Jones, Shelby Siegel, and Leslie Savan.
Documentary “Helvetica” Packs IFC Center, Tops iW Bot Chart
“After its March 2007 world premiere at the South by Southwest Film Festival and single play dates at various film centers and design conferences across the United States, director Gary Hustwit’s feature-length documentary “Helvetica” landed Sept. 12 for an extended run at New York’s IFC Center and the response was a tidal wave turnout by typography fans. (indieWIRE recieved the box office numbers for “Helvetica” after our weekly box office column was published on Monday. The complete indieWIRE BOT weekly chart is available at indieWIRE.com.) “Helvetica,” a look at global design culture and an examination of the Helvetica typeface via interviews with acclaimed designers, earned enough for the top spot on the iWBOT. Hustwit’s on-site appearances alongside designer Tobias Frere-Jones and editor Shelby Siegel helped attract crowds. Still, its status as the top weekend specialty film confirmed what Hustwit believed all along: people can’t get enough of good design.”
Helvetica continues its run at the IFC Center through September 25th. Get tickets.