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January 10, 2007

One non-fat decaf Helveticcino to go, please

Type designer Tobias Frere-Jones was in Melbourne last month and found this gem, a cafe called Helvetica!

I only wish we could’ve gotten down to Australia to film this. I wonder if these customers have any idea where the cafe’s name comes from? Do they serve a Max Miedinger Mocha there? Or sans-serif sandwiches?

I’ll stop now.

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