New York’s alright… if you like Helvetica
Thanks to everyone who came to last night’s New York Premiere… The post-screening panel with me, Massimo Vignelli, Jonathan Hoefler, Tobias Frere-Jones, and Jakob Trollbäck was hilarious, with Vignelli at his usual scene-stealing best. When someone asked the panelists what was the worst use of Helvetica they’d ever seen, Vignelli said, “In the States,” which, after a pause, people realized was his answer, not him clarifying the question. Classic.
The after-party hosted by Veer was packed, many many wine bottles were emptied, and typographic talk was talked. So we’re 5 for 5 on sold-out, really fun premiere events. Special thanks to Robyn Jordan, Stephen Hinton, Tobias Frere-Jones and everyone at AIGA NY, Tanis Shortt and everyone at Veer, and the Parsons The New School staff for all the effort. And extra special thanks to type legend Ed Benguiat, who came to the screening and gave me a Helvetica specimen poster he designed for the old New York typehouse Photo-Lettering Inc. Thanks Ed!
And for you New Yorkers who weren’t able to get tickets, we’re in the process of organizing a multi-week cinema run in Manhattan, so there will be more chances to see the film soon.
Inside (I dig the spaceship-like interior of Tischman Auditorium)
Veer gave out these double-sided love/hate Helvetica notebooks (the cover text is based on another Vignelli quote). The insides are blank lined pages, but if you look really closely you discover that the lines are actually text of quotes from the film, either for or against Helvetica, depending on which side you’re reading. Brilliant.