After a year and a half of filming, traveling, editing, and stressing, the World Premiere of Helvetica happened last night at SXSW in Austin. A sellout crowd of 450 packed into the Austin Convention Center for the film and a post-screening Q&A with David Carson and I (below). The audience was great, and although the evening is still sort of a blur for me, from the amount of laughs and applause we got it seemed like everyone really enjoyed the film.
To the 150 people who were turned away once the cinema reached capacity, I’m truly sorry. There are two more screenings there this week, on the 15th and 17th, and those should be a little more relaxed since the interactive conference is over.
I’d like to thank Jarod, Matt, Shawn, Stephanie, and everyone at SXSW for having us there and for doing such a great job with the festival. Thanks!