• Updates

July 28, 2008

The new film: OBJECTIFIED

First off, I want to thank all of you for your support during the making and release of Helvetica. The last two years have been quite an adventure, and it was my privilege to have you along with me. So I’m hoping you’re up for joining me on another adventure: Objectified, my forthcoming documentary feature about industrial design. It’s about the manufactured objects we surround ourselves with, and the people who make them. It’s about the world of

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creativity behind everything from toothbrushes to tech gadgets, featuring some of the world’s most influential industrial designers. It’s also about consumerism, sustainability, and identity.

I’ve launched a new website and blog for the film here:


I’ve been lucky enough to find a fantastic group of designers and design experts for the film so far:

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Rob Walker (New York Times Magazine)
and more participants TBA

The film will premiere in early 2009; in the meantime on the blog we’ll be discussing the issues covered in the film, posting still photos from the shoots, and video excerpts as we finish the movie.

Thanks again for your support, and I hope you’ll enjoy the new film!




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