The skinny on Savan
Many filmgoers have remarked on media writer Leslie Savan‘s appearance in the film, saying they liked the way she explained the subconsious messages of graphic design in terms that non-designers could understand. Others who haven’t read her work before have wondered, “Why is she in the film?” Well I’ll tell you why: in 1976 Savan wrote an essay for the Village Voice called “This Typeface Is Changing Your Life.” The article was about, you guessed it, Helvetica taking over New York City. She interviewed Massimo Vignelli, the people at the MTA, etc. So you could say that she’s like me, but 30 years ago. Or the other way around. The essay isn’t online, but it is in her book, The Sponsored Life.