Then we came to the end
A delicious-looking yet inedible cake in Atlanta…
So I hosted my final public screening with the film last Thursday in Atlanta. (Thursday was also the closing night of our 8-week run at the IFC Center in NYC.) Thanks to AIGA Atlanta and the Art Institute for organizing a perfect ending to the tour, a sold-out screening at the Woodruff Arts Center and a post-screening Q&A with me and the always astute Matthew Carter. The film will of course continue to screen at public events in the coming months, but without me there to do the Q&A. Really, I love graphic design, and I love typography, but after 100 events in the past seven months I can’t answer any more questions about fonts!
After the Atlanta event, I went to a friend’s wedding in Tulsa, Oklahoma. At the reception, the rabbi came up to me and said, “I heard you made the Helvetica film?! That’s my favorite movie, I saw it at South by Southwest, and I haven’t stopped thinking about it since!” It’s a strange and beautiful world where I can attend a wedding in Tulsa and have the rabbi know my work. Amazing.