• Updates

September 7, 2007

Time Out London on Helvetica

Wow… we got an incredible review today in Time Out London. Here’s my cut-and-paste summary:

“Could first-time American director Gary Hustwit be the architect of a New Banal documentary movement? With ‘Helvetica’ he produces a gleefully engaging investigation into the world’s most ubiquitous typeface… as well as broadening the cinematic and analytical potential of the documentary form in the process. Artfully photographed, sharply edited and propelled by a gorgeous ambient rock soundtrack… this is one of the wittiest, most diligently researched, slyly intelligent and quietly captivating documentaries of the year.”

Read the full review… I like his “New Banal” movement reference, except that I’ve honestly never thought of typefaces as being banal!


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