• Updates

October 1, 2008

It’s a MAD World

New name, new building, new identity. New York’s Museum of Arts and Design (formerly the American Craft Museum) opened its doors this week, in Brad Cloepfil’s much talked about redesign of 2 Columbus Circle. Michael Bierut of Pentagram designed the museum’s new graphic identity, above. Check out his creative process.

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jp says

Oct 02, 2008

THIS IDENT IS SICK!

strong in message, expressive in intent, timeless in its boldness & invention.
It's what design should be, offering not just solutions, but beauty.