• Updates

December 1, 2008

(RED)WIRE launches today

Today is World AIDS Day, and (RED) has collaborated with Objectified participants IDEO to launch a new digital music service, (RED)WIRE, to help fight AIDS in Africa. For $5 a month, you get an exclusive new song every week from artists like Bob Dylan, Cat Power, Elvis Costello, and Death Cab for Cutie, and 50% of that money goes directly to purchase anti-retroviral drugs for AIDS patients in African countries. Think of it as a digital music magazine that saves lives.


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