• Updates

September 19, 2008

Tim Brown’s Design Thinking

Objectified cast member Tim Brown, CEO and president of IDEO, is regularly posting to his new Design Thinking blog:

“This is a blog about design thinking. I am in the process of writing a book on the subject and this is the place I would like to share ideas and have a discussion. As you will see as you read the posts, I have lots of questions. If you can help me with any answers or perspectives I would be very grateful. If you let me know who you are I will also do my best to acknowledge anything that makes it into the book.”

[via Core 77]

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Ralph Harris says

May 17, 2009

Dear Tim

For a number of years now I have beem marketing a decison-making process designed by myself to corporates. This process incorporates the principles of rational thinking.

Best wishes with your book (I have been trying to write one for years; my approach to you is based not on receiving any acknowledgements but to come to terms with the concept of design thinking and its part to play as a cousin of rational thinking.

Historic value creation was largely achieved through the conversion of heuristics to algorithms. The world however is changing so fast and competition now comes not only from scale intensive industries but from non-traditional, imagination intensive industries. These businesses support the philosophy of design thinking linked to systems thinking to allow for discontinuous thinking. This has some interesting issues for enterprises to face up to.

I would welcome an opportunity to explore our mutual thinking on this issue.