The Helvetica Blu-ray high-definition disc in a special limited-edition package conceived and designed by Dutch design team Experimental Jetset. The 12″ gatefold record cover holds a 4-panel Blu-ray disc insert in one side and a fold-out poster (60cm x 60cm / 23.5″ x 23.5″) in the other. The whole package comes in a custom black cloth record bag. Limited edition of 1,500 copies, signed by director Gary Hustwit. Very limited quantity remaining.
For more photos and an essay by Experimental Jetset on the design of this package, see their site archive.