A special 10th Anniversary Edition DVD of Helvetica, with a new wraparound cover quoting the opening lines of the film. Only 500 copies produced, each copy is signed by director Gary Hustwit and packaged in an anti-static bag. These will only be available for a limited time.
The DVD includes the full 80-minute feature film, plus over 90 minutes of additional interviews with Massimo Vignelli, Matthew Carter, Erik Spiekermann, Hermann Zapf, and more. Region 0 (World), 16×9 anamorphic widescreen presentation, full-color booklet, English and German language subtitles.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
“Like its seemingly neutral Swiss-born subject, the film says a great deal without raising its voice, lending wit and grace to an inquiry regarding the way a medium, a squiggle or the precise space between two letters affects a million different messages and a billion different eyeballs. The real achievement of the picture, though, is the way it sharpens your eye in general and makes connections between form and content, and between art and life. By rounding up a great group of eloquent obsessives eager to explain their feelings about a font, Hustwit has come up with 80 unexpectedly blissful minutes.” – Chicago Tribune
“Funny to think that a font movie would have the potential to restore one’s faith in art and its myriad meanings, but it does.” – Minneapolis City Pages
“With beautiful cinematography, a kickass soundtrack, and one delightfully quotable interview after another, this little doc about a font is truly a work of art.” – Austin Chronicle
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and many more.