• Updates

July 29, 2009

Objectified DVD Pre-order!!!

The DVD of Objectified is now available for pre-order! The DVD includes the film plus an hour of bonus interview footage, and a booklet with liner notes by director Gary Hustwit. The DVD is all-region (0) NTSC, with English subtitles. Pre-order from our site you’ll save $5 and receive early shipping (a week before the official September 29 release date) and a free Objectified tote bag designed by Build. These bags will only be available with a limited number of early pre-orders, so get yours now. You’ll receive one bag per DVD ordered.

For the UK and Europe, order here.
For North America and the rest of the world, order here.
For the educational version of the DVD, order here.

A limited-edition version of the DVD will be announced August 10. Objectified will also be available as a digital download through iTunes on September 29, for USA, Canada, Australia, New Zealand, and United Kingdom users. Other digital outlets will be announced soon.

Update: the DVD release date has been changed to October 13. Pre-orders will still receive early shipping, one week before the new release date.


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Derry Quinn says

Jul 29, 2009

I have a few questions, if that's okay.

1. Orders from the Greedbag store in Europe will definitely get the Tote bag if one were to pre-order there, right? It's not a US-only thing?

2. If I wait until the limited edition DVD is announced and pre-order it, do I get the Tote bag with that?

3. Will there be a blu-ray version, and if so, will it go on sale for pre-order before the DVD ships and if so, does the bag come with a pre-order of that?

I know I seem really cheap, but that bag looks amazing, and I want to buy the Limited edition, or blu-ray if there is one, but in doing so I don't want to miss out on getting such a cool bag. :-)

gary says

Jul 29, 2009


1. Yes, UK/EU pre-orders get the tote bag.

2. Yes, we'll be including the tote with the special edition.

3. No blu-ray version... too many hurdles/expenses to produce them, and not enough demand. We will be doing HD downloads though, through iTunes and others.


Adam B says

Jul 29, 2009


How many people would you need to make Blu-ray worth publishing? I'm a sucker for 1080P :)


gary says

Jul 29, 2009

3,000 or 4,000 at least...

Taso g. says

Jul 29, 2009

Count me in for potential blu-ray! Two down, 2,998/3,998 to go...

Jon says

Jul 29, 2009

Yippee!! Looking forward to hearing more about the limited edition version.

One inquiry: Will the digital downloads be including the bonus interview footage as well? Or will that be reserved for the hardcopies only?

Dustin says

Jul 30, 2009

Very sad to see there's no Blu-Ray release. Would definitely be an instant buy for me.

Dan says

Jul 30, 2009

I was about to pre-order when I saw the DVD was NTSC.
No PAL version?
Well done with the roadshow, I'll be keeping my eyes peeled for the Australia leg of your trip.

Vincent says

Jul 30, 2009

Blu-Ray edition ?????
Please :)

Derry Quinn says

Jul 30, 2009

Thanks for the response Gary, will be ordering on August 10 :)

gary says

Jul 30, 2009

@dustin, @vincent - Sorry, not going to happen. It's too expensive for small film producers to do a commercial blu-ray release. The blu-ray consortium charges a ton of fees for the blu-ray manufacturing rights. And we learned from the Helvetica blu-ray that there just isn't a big enough demand for independent documentaries on blu-ray.

@dan - most DVD players in europe and australia are dual format PAL/NTSC now. your player should be able to play this dvd, we've sold thousands of other NTSC dvds down under with no issues.


gary says

Jul 30, 2009

@ all you blu-rayers, let me look into this a little more. we might be able to do a limited run of burned blu-rays with the HD version of the film (probably just the movie, no frills). i'll get back to you...

Hadi says

Jul 30, 2009

I just made a big fuss now, sitting in the office and started a company wide panic! Objectified is OUT! The single most important tool I'll be using to start building awareness about product design in Jordan...
Thank You for all your awesome work :)

Question for you Gary:

I live in Jordan, part of the rest of the world!
Will the tote bag shipped with my order?

gary says

Jul 30, 2009

thanks hadi, and yes the tote bags are included with ALL pre-orders, anywhere in the world!

Mark says

Jul 30, 2009

What will the special edition consist of and what will it cost?
Just asking so I can make an informed choice now.

mech says

Jul 30, 2009

Count me in for blu-ray release also. This film is too important to view in SD version. It must be appreciated in HD...

gary says

Jul 30, 2009

@ Mark - full details on the special edition won't be released until august 10. but helvetica special editions were in the $75 to $125 range.

oo says

Jul 30, 2009

Yes, I'd also be interested in a Blu-Ray edition... cheers!

Sean Gerety says

Jul 30, 2009

Any chance on a combo Helvetica + Objectified deal?

Michael says

Jul 30, 2009

Looking forward to this release!

Will the tote be included on the educational/institutional pre-order as well? It looks so cool....

Bill says

Jul 30, 2009

I want Blu-Ray, too!

I bought the limited edition version of Helvetica, and love it a lot, but was disappointed when the Blu-Ray came out not too long afterward.

This time I want to make SURE there's no Blu-Ray before pulling the trigger on the SD version. :(

Jaime says

Jul 30, 2009

Yeah same question as Sean, I've been waiting for Objectified to be released so I can get Helvetica too and spend on one shipment.. any chance on a deal if we buy both?

William Couch says

Jul 30, 2009

Also interested in a Blu-ray release!

Ebb and Flow » Like Stuff? says

Jul 31, 2009

[...] by stuff while learning about stuff by ordering stuff and getting more stuff if you do. If you order Objectified early they throw in a tote bag designed by Build. Now, it is a really nice bag, but [...]

andré felipe says

Aug 01, 2009

9 days left :)

Sal says

Aug 02, 2009

I'd also like to get a Blu-Ray copy.

In any event, will it be available on iTunes the same day as the DVD release?


mech says

Aug 03, 2009

Interested in combo Helvetical + Objectified Blu-ray release...

Michael S. says

Aug 03, 2009

I would pay extra for the Blu-ray version if available.
I don't buy DVDs any more - only Blu-Ray (or streaming content).

Brandon says

Aug 04, 2009

Blu-Ray please! I only buy things I want to have around for a long time and while this is definitely one of those items, I would never buy it on DVD.

Please send me a note if a bluray edition ever comes out.

brian says

Aug 04, 2009

another vote for Blu-ray.

Col says

Aug 05, 2009

+1 for the helvetica and objectified combo!!!

Chance Johnson says

Aug 05, 2009

Yes! Any kind of Blu-ray copy would be MOST welcomed! My 2008 new years resolution was to never buy another DVD. "Frills" would be cool Gary, but I could live without them for a sharpie signed Blu-Ray burn copy of the film :)

Please add me on any kind of shortlist you may have if this is done and I'll gladly buy a copy!

jen says

Aug 06, 2009

another vote for blu-ray!

Greg says

Aug 06, 2009


Kevin Winkler says

Aug 07, 2009

Quit buying dvds as well.
Count me in on the Bluray!!!
And bonus features would be nice as well.
(Surely Mr. Ives can hook you up with a mac equipped with a Bluray burner.
FCP can now burn BR.)

roman says

Aug 10, 2009

A limited, burned Blu-Ray version would be great!
HD-Downloads from iTunes use too high compression. An HD-Film on iTunes looks like a better DVD.
Please make a burned Blu-Ray version possible! That would be great!

nhan says

Aug 11, 2009

signed bluray burn and i'm there

Bruce says

Aug 11, 2009

Any news on the limited-edition DVD pre-order?

gary says

Aug 11, 2009

We'll be making the announcement later this week. We're trying to make a blu-ray disc an option, like there will hopefully be two different flavors of the special edition. Stay tuned...

Chance Johnson says

Aug 13, 2009

Sweet! Voice of the people moves the hands of giants.

Zachary Hansen says

Aug 16, 2009

I would gladly pay a premium for a Blu-Ray edition. I probably won't buy the film if it only comes out on DVD.

Ahmet Burak Veyisoglu says

Aug 18, 2009

Hi Gary!

How do you do? We met in the Future of Global Product Design Forum in Barcelona.

I would like to ask you a couple of questions...

1. Should I choose "rest of the world" to order objectified, helvetica etc. to Turkiye?

2. Do you know how long it takes to ship the products to Turkiye?

Hope to see you again...

Yuki says

Aug 18, 2009

i agree with Helvetica+Objectified on Blue-Ray :)

gary says

Aug 18, 2009

@Ahmet -Hi! Either way is fine, you can order from the UK site: http://plexi.greedbag.com/buy/objectified/

Or from the US site. Which ever one is cheaper shipping to Turkey? No idea on the ship times but I'm guessing the UK site would be quicker. Cheers!

westcoastmatt says

Aug 25, 2009

Hi Gary,

Caught one of the screenings in Vancouver! I was not the guy who asked about which chair you would be though... ;)

I'm wondering if you can tell us what the prices will be on the iTunes store(s)?

Trying to decide on DVD preorder vs waiting for the digital download

Thank you

Marsha says

Aug 25, 2009

Hi Gary: I saw Objectified in NYC the day you spoke after the screening and enjoyed it all very much (although I fear that sounds a little bland and doesn't begin to convey my enthusiasm for your work). I've also enjoyed your tweets and just orderd the Objectified DVD. One comment: if the tote bags were available separately, I'd buy a bunch of them for birthday gifts, Christmas gifts, whatever gifts, just for the fun of spreading them around. Just a thought... and keep up the great work! (Guess I should be thinking about getting a blu-ray player ...)

gary says

Aug 25, 2009

@marsha - Thanks! And we wanted the bags to be exclusive, just for the folks who pre-order the DVD. So after September 29, the bags are done (unless we run out of the them before that).

@westcoastmatt - We try to keep the iTunes prices low, considering it's just the film with no extras, etc. So the iTunes pricing for the US will be $9.99 (as opposed to $14.99, which is the price for most new releases) for the standard def, and $12.99 for the HD download.

Jack S. Yi says

Aug 29, 2009

Can you talk about specifics of the special features (ie. additional interview footage) in the DVD release?

gary says

Aug 31, 2009

Will have a list added to the site soon, but it's extra interview footage from pretty much everyone in the film.

Iulian says

Sep 08, 2009

Hi Gary,

I would most certainly buy the BluRay version of Objectified, so one more vote from me.

I've noticed the DVD is out of stock for UK & Europe. Congratulations on that :) Should we, the Europeans, wait for the stock to replenish, or is the US store our last chance?

gary says

Sep 08, 2009

Lulian, the Blu-ray is being released, pre-order it now: http://plexi.greedbag.com/

The standard DVD pre-order for UK and Europe will be back up shortly, check back tomorrow. Thanks!

gridula says

Sep 09, 2009

Looking forward to this...El Ten Eleven will for me be always associated with Helvetica...I wonder who it will be with Objectified?

gary says

Sep 10, 2009

Heh heh... it'll still be El Ten Eleven. They've got four songs in the film, and guitarist Kristian Dunn did a bunch of original score pieces for Objectified as well.

Chance Johnson says

Sep 14, 2009


Did my Bluray pre-order just now! Thanks Gary! Can't wait to see it! lol still would have been nice to have a "bootleg" looking, Gary Hustwit signed copy on a burnt BD-R tho. :D