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March 5, 2009

The official Objectified poster!

Michael C. Place and his studiomates at Build have come up with an awesome poster design for Objectified, featuring drawings of dozens of objects from designers in the film and more. Our favorite part of the poster is the bottom row of images, which are the objects we used to actually make the film (genius idea, Michael!).

Looks like we’ll have to be patrolling the walls at South by Southwest again this time. 27″ x 39″, metallic silver and black, lithograph. We’ll be adding them to the shop soon.


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Jonathan (Weg Eins) says

Mar 05, 2009

Well... Looks familar!

Justin Mecham says

Mar 05, 2009

Very cool! Took me a second to notice the "Objectified" text among the objects. Very subtle. Can't wait to see the film!

Aaron M Gustafson says

Mar 05, 2009


Anatoli Papirovski says

Mar 05, 2009

Can't say I'm impressed... I like the idea of using the drawings of objects, but the typography and placement is seriously lacking.

I'm especially bothered by the cast and crew listing under "Objectified" title, looks like somebody was in a hurry to just get it finished.

(Especially when I compare this to the two well-executed Helvetica posters.)

Sukh Dugal says

Mar 05, 2009

Part of the "Objectifiers" kit?

Waldemar says

Mar 05, 2009

What kind of Font is used on poster ?
Looks like Arial ?

gary says

Mar 05, 2009

@ anatoli - i disagree
@ waldemar - akzidenz grotesk

Abdullah says

Mar 05, 2009

You gotta love build™. Gary, Michael & yourself make a awesome client/designer team....

Abdullah says

Mar 05, 2009

Just notice how that stuck the title of the movie in with all the objects... (Check Original Poster)!!! for those that don't see it...

likai says

Mar 06, 2009

It's an exciting poster, if larger more.
So that it can be printed or be saw clear.
Yes! Waiting for the "Objectified" and... a larger poster...

Neven says

Mar 06, 2009

That's just plain beautiful. It's a poster, it's a design piece, it's a game!

Tom Watson says

Mar 06, 2009


SoHail says

Mar 08, 2009

Oh I really liked it. I can't ignore the familiar layout of the official poster of Helvetica Film, I can't recall is it done by the same designer?

Congratulations I just can't wait to watch the actual film.

Joona says

Mar 09, 2009

Oh! I just get it!
There is a "objectified" spelled out in the pictograms! Nice touch!

I can't wait to see the film... only problem is, that I live in Finland. Will there be some way to see it here? :(

Jeff says

Mar 09, 2009

I want! Can't wait to see the film.

gary says

Mar 10, 2009

folks on a japanese design site are trying to name all the objects:


how many can you get?

Luc says

Mar 11, 2009

Yeah! Plastic! Cheap consumer goods! Buy more shit! Buy a movie about making shit to buy!

PIers says

Mar 12, 2009

Awesome poster, can't wait for the movie. I don;t know what Anatloi is talking about I love the setting of type/object.

shoeshineboy says

Mar 12, 2009

I think it's cool...but it's been done. I like it, but I wouldn't say it's groundbreaking (see: Helvetica the movie)

gary says

Mar 12, 2009

@ luc - don't be so sure... you haven't seen the film yet....

Jesse Guerrero says

Mar 12, 2009

I am physiqued about this film. The trailer is inspiring.

Joel Smith says

Mar 13, 2009

I wish I could see this move at SXSW.. I only have an interactive badge, though. I cannot wait to have a chance to see this.

Good luck! :)

Tony Beardmore says

Mar 13, 2009

Is Objectified premiering at SXSW? If so when and where is it showing?

anna says

Mar 15, 2009

this looks similar and i couldn't help but wonder...

gary says

Mar 16, 2009

uhm... wonder what?

Lauren says

Mar 17, 2009

geez... debbie downers.....

the poster is rad and awesomely reminiscent of the 1970s swiss modernist format ...good job on the illustrations whoever did them over at Build.

Gary is an great dude who directed an interesting/engaging movie about... a typeface...who does that? Gary does. And he's doing it again.

And Luc? These 'cheap consumer goods' are legendary and revolutionary items in the industrial design field; not to mention the world. The stories about how these benchmarks came to be and the designers that got them there are epic.

just go see the movie. it will be good.

Fubiz says

Mar 17, 2009

Beautiful idea.

Con says

Mar 25, 2009

I've ordered the poster and can't wait for the movie. On DVD I suspect as it will be quite a feat for it to be screened in little old Luxembourg. BTW, when can we expect the posters to start shipping? :) Thanks.

Objectified: A Documentary Film by Gary Hustwit says

Aug 11, 2009

[...] Michael C. Place and the folks at Build were designing the Objectified film poster, the choice for the final design came down to two versions: one had a metallic silver background [...]