Good music = good design
What’s on Dieter Rams’ reel-to-reel tape player, you ask? Miles Davis, circa 1957, of course! In the late 1950s, jazz was hugely popular in the Frankfurt area, due in part to American Armed Forces radio broadcasts of US jazz groups in Germany. Dieter says that he and his friends were buying jazz records at the time, but their stereo systems were so bad that they weren’t getting to experience the full sound. So this actually pushed them to develop better stereo speakers and audio components at Braun.