Order the institutional edition of Rams now.
Rams is the new documentary by filmmaker Gary Hustwit (Helvetica) about legendary designer Dieter Rams. For over fifty years, Rams has left an indelible mark on the field of product design with his iconic work at Braun and Vitsoe, and his influence on Apple. Rams is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter's philosophy is about more than just design, it’s about a way to live. The film also features an original score by pioneering musician Brian Eno.
"The man who all but invented consumer product design as we know it today."
"To quantify his impact, you need only look at the millions of Apple products in our pockets."
"Dieter Rams' design ethos has shaped the way entire generations think about making and consuming."